As a newly minted Stretch VP of Sales, you’re starving for more content, insights and advice from others that have paved that same path. Also – as a podcast junkie – you crave content you can consume on the road, on the run and in the air. I do to. So…
Hoping this can be a resource for others in similar situations, I thought I’d compile my Top 10 SaaS podcasts for a first-time VP of Sales. This was way harder to rank than it was to assemble as there is so much great content out there. Each of these I find useful for different reasons and hope you do to.
Happy listening. Hope you get as much value out of these as I do.
Started by renown SaaS founder-turned VC Jason Lemkin (Started and sold Echosign to Adobe for $400M in 2011), SaaStr puts on an annual SaaS Conference in Silicon Valley – but also has an amazing podcast which quickly became my go-to as a first time VP of Sales in SaaS (Stretch VP). podcast host Harry Stebbings is a young SaaS / VC prodigy (Started 20 Minute VC Podcast) and keeps you engaged and interested. Maybe its his British accent, or the fact that he seems to listen to his guests, but I think its one of the most conversational, insightful and interesting SaaS Podcasts out there – and he’s only 20 years old! Many podcast hosts can learn a lot from Harry by being engaged, personable, and bringing life to their interviews.
- Lots of great SaaS content to pick from.
- Guests are from amazing tech companies with even better stories and insights.
- 25-35 min long is perfect.
- Wish there were more sales/scaling episodes
- Unicorn or bust mentality?
From Saastr: The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
#2: Startup Sales
No other podcast has peaked my interest as fast as Startup Sales. With the first episodes going live just this past June of 2018 and hosted by Adam Springer – Startup Sales is 100% focused on sales leadership and sales tactics with nearly every episode an interview with a SaaS sales leader or founder. As I put together this list of top SaaS sales podcasts, this kept rising to the top. This is now a regular in my rotation.
- Always current and relevant sales content
- High profile guests like Mark Roberge (Hubspot), Amit Bendov (Gong.io CEO) and Jeremey Donovan from SalesLoft
- Tangible sales insights week after week.
- I’d love a bit more enthusiasm from Adam
From Startup Sales: We speak with startup founders, CEO’s and VP’s from the high tech market. You will learn how to build and scale a sales team. You’ll hear about the growth challenges and tough decisions from others who have had both successes and failures.
Much like Saastr – SaaS Revolution interviews mostly founders and executives of the latest SaaS companies today. Production quality has got markedly better as they go. Content ranging from Sales, Marketing, Founding, Growth, Churn, Customer Success etc. Some amazing episodes worthy of your time here for sure. For me I now find myself skimming descriptions before I add to my playlist. Give it a try.
- Good amount of content to binge as you get started
- SaaS and nothing but SaaS (as the name implies)
- Some guests are a bit underwhelming and sometimes unknown
- Very broad range of SaaS topics
- Some guests are hard to understand (European focused?)
From SaaS Revolution Show: The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, Europe’s only B2B SaaS conference, which takes place in Dublin, Ireland.
#4: Masters of Scale
In my opinion, this is one of, if not THE best produced podcast out there. Sound effects, production quality and engaging storylines that will keep you coming back episode after episode. Reid Hoffman has quite the success story (Check out this special Reid Hoffman Masters of Scale Episode Here) Its not necessarily a SaaS (or even Sales focused) podcast, but its a “must have” in your rotation. If you haven’t experienced MoS – get out under your rock and get listening.
- Superbly produced
- Articulate, well thought out stories, timelines and learnings
- Everyone on the show has been successful and leaves me inspired
- Again – not every episode is entirely pertinent for VPs of Sales in SaaS
- Not frequent enough. I’d prefer a MoS Episode each week
- Can take some time to get to the meat of each episode (these I listen to at warp speed)
From Masters of Scale: How do companies grow from zero to a gazillion? Legendary Silicon Valley investor / entrepreneur Reid Hoffman tests his theories with famous founders. Guests include Facebook’s Mark Zuckerberg & Sheryl Sandberg, Netflix’s Reed Hastings, Google’s Eric Schmidt, Spanx’s Sara Blakely. With original music and hilariously honest stories, the show sounds like nothing you’ve ever heard. Masters of Scale is a WaitWhat original series in association with Stitcher.
#5: How I Built This
How I built This is a staple for me and although not SaaS or entirely even sales focused, find myself gaining tremendous insights as I learn from others how they successfully started and scaled their company. Often sales is a key part of their story and find most stories fascinating. Hosted by Guy Raz.
- Fascinating stories from Entrepreneurs will leave you inspired
- Very well produced and researched
- Nice to hear from non-tech founders to spark ideas that may translate across industries
- Not SaaS or even Sales focused
- Sometimes “lightning in a bottle” isn’t a significant takeaway for the rest of us
From How I Built This: Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
#6: Sales Gravy
I first found Jeb Blount from his popular book “Fanatical Prospecting” and subsequently was grateful to find the Sales Gravy website and accompanying podcast. In fact – his website says this podcast is the most downloaded sales podcast in history – with more than 12 million downloads and counting!
- Insightful topics, strategies to quickly implement
- Guests are for the most part solid
- Quick Tips are great. Quick sales tips to help motivate you, your team
- Yes – sales is sales, but I would like more SaaS focused episodes
- Some conversations can feel too Jeb Blount heavy.
From Sales Gravy: Sales Professionals are the Elite Athletes of the Business World. The Sales Gravy Podcast has been described as “passionate, motivating and essential for Sales Professionals and leaders who want to win and win big!” Jeb Blount is the bestselling author of People Buy You.
Hosted by self described “Individual Contributor by Choice” – Scott Ingram, Sales Success Stories focuses on stories, tactics and rituals of top performing B2B sales professionals. I’ve found myself continually coming back to these episodes because even though they are from a rep’s point of view, they provide immense value to me as a manager as I look for insights on training, sales tools and tactics, recruiting etc.
- Very good back and forth questioning from Scott with top performers
- Great perspective as you look to build your team and culture
- Insight into what motivates top reps, what tools are being used, and successful tactics implemented.
- Some guests don’t fit sell to/in my same industry, target profile or model
- “top performers” can be a bit ambiguous and arguably doctored
From Sales Success Stories: What are the best sales professionals doing to get to the top? In the Sales Success Stories podcast, Scott Ingram interviews and deconstructs world class sales performers to uncover their favorite sales books, habits, routines, strategies and tips. These salespeople are the A+ players among A players. If you’re in B2B Sales, Enterprise Sales, SAAS Sales, selling professional services, serving as an account manager or otherwise interested in revenue growth there’s something for you in these conversations. While created primarily for the individual contributor regardless of where they are in their sales career there’s probably some value in here for you if you’re a sales manager, sales leader or otherwise involved in revenue management, leadership or strategy. Learn more at Top1.fm
#8: The SaaS Podcast
Can’t remember where exactly I stumbled upon The SaaS Podcast, hosted by Omer Khan but I’m glad I did. Much like SaaStr and SaaS Revolution – The SaaS Podcast focuses on SaaS Founder’s stories of success and sometimes failure. Most of the episodes are with up and coming SaaS founders or stories of bootstrapping to make things happen. The reason this podcast resonates with me is because often these startup founders first foray into their SaaS is to plunge neck deep into sales. Hearing these stories of success and failures may just spark something special for you and your sales strategy.
- Inspiring stories of hustle, grit and never giving up
- Over 200 Episodes over the past 4 years to binge right now
- Episodes seem to focus on Startup SaaS founders (see comments above why you should still give it a listen if you are in Sales Leadership)
- Slight lean towards Bootstrap or Micro-SaaS stories
From The SaaS Podcast: The SaaS Podcast is for entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven startup founders and industry experts, who share their business, product and marketing strategies and insights to help you build and grow your SaaS product and business.
I originally added Build to my podcast queue because I was starving for more SaaS focused content specific to Sales and found this blog by OpenView. After diving in, found the companion Build Podcast and it quickly made my subscription list. Since adding, Its become a pretty consistent (not regular I admit) listen. I do find myself picking and choosing which episodes I add but will find some good episodes that keep me coming back.
- SaaS focused with a great blog and content companion
- Interviews with reputable and successful SaaS companies
- Sometimes I feel insights may be biased towards portfolio companies
- Episodes may be more “product” focused as opposed to sales focused.
From Build: Building your startup is hard. OpenView is here to help. Each week join us as we talk to founders and operators from the cutthroat world of SaaS. Our guests have been where you are and know what it takes to make it big. You’ll get advice on everything from who to hire to how to price your product. BUILD is powered by OpenView, the expansion stage venture capital firm. Make sure you subscribe to our newsletter that is sent to over 100k SaaS operators at https://openviewpartners.com/newsletter.
#10: The Startup Chat
Steli Efti (CEO of Close) and Hiten Shah (Founder of KISSmetrics) host this unfiltered Podcast with some awesome insights. The only reason I have The Startup Chat listed as #10 is because you may have to dig through a bunch of episodes for those diamond in the rough, sales specific gems.
- Track records. Both Steli and Hiten have success building SaaS companies
- Unfiltered. Views, opinions can be refreshing. (see below Caveats)
- Episodes are pretty much Steli and Hiten sharing their own opinions and insights (not necessarily a bad thing, but I’d like to see more third party guests)
- Very broad SaaS topics from design and development to personal productivity and finance
- Unfiltered. Language. I don’t mind occasional swears, but I’m not impressed either. Rather – comes across as unsophisticated and reaching.
From The Startup Chat: Unfiltered insights and actionable advice straight from the trenches of startup and business life. The show hosts, Steli Efti and Hiten Shah, are both serial entrepreneurs who have founded multi-million dollar SaaS startups. Being busy CEOs of fast-growing companies, they know the value of your time and make sure you get the most out of each 22 minute episode. Tune in for new episodes every Tuesday and Friday.
There you go. My Top 10 SaaS podcasts for a first-time VP of Sales. Any others I may have missed? Hit us up in the comments below.