Grant Hanson

Founder | GTM Advisor | Fractional Sales Leader

Grant Hanson Portrait

👋 Hey - I'm Grant.

I’m a Sales Leader and GTM executive with 20+ years of experience building and scaling SaaS sales teams, and revenue engines.

Across venture-backed SaaS companies, private equity-backed platforms, and founder-led growth organizations, I’ve helped teams convert early momentum into structured, repeatable growth by installing disciplined sales process, MEDDPICC-driven qualification, forecasting rigor, and high-performance coaching systems.

Today, as Founder of Stretch VP, I partner with founders and executive teams at companies between $1M and $15M ARR to design, build, and operate scalable revenue systems.

Some clients need advisory support. Some need a builder of systems that scale for repeatable revenue. Some need an experienced revenue leader to step in and run the entire function.

Outside of work, I’m most at home in the mountains, fishing, golfing, coaching youth football, or with my family.

Who I Work With

I partner with founders and executive teams at growth stage companies between $1M and $15M ARR to build the operating system behind predictable, scalable revenue. Some clients need advisory support. Some need a builder. Some need an experienced revenue leader to step in and run the function.

Founder-Led Teams

Founder-led revenue organizations transitioning from hustle to structure.

Emerging Leadership

Companies hiring their first VP Sales or promoting a founding AE into leadership.

Growth Stage Transition

Teams preparing for institutional growth and stronger executive-level revenue execution.

What I Do

Core Focus

I design and install the operating system behind predictable revenue. Through the Stretch VP EDGE Framework, I help leadership teams:

  • Define ICP and go-to-market motion
  • Align pricing and monetization strategy
  • Establish process discipline and stage definitions
  • Install forecasting rigor and KPI structure
  • Clarify roles, ownership, and accountability
  • Build coaching cadence and management infrastructure

This is structural work that changes how revenue runs.

How I Engage

Runway
A 30 day strategic plan to clarify and align GTM Motion. Includes focused EDGE diagnostic and executive-level action plan.

Airborn
90 Day GTM Sprint. Complete EDGE Diagnostic, Snapshot, with GTM system buildout plus design and implementation of everything needed to get your foundation and structure off the ground.

Co-Pilot
Fractional revenue leadership. I step in to design, build, and execute the function alongside the executive team, whether supporting an existing CRO or serving as the acting revenue leader.

Experience

Over 20+ years, I've led and/or rebuilt revenue functions across SaaS, AI, marketplaces, media, and services.

Select Organizations:

DOMO

People.ai

LivePerson

Knowde

LinkTrust

TaskLogix

RemixDynamix

Channel Edge Media

Revenue Tree

Space Jet Media

Loyal Companies

MINDWISE

MING Brands

Absolute Title

RedRock Media

SaaS Rated

In some roles, I served as VP Sales or CRO. In others, as a fractional revenue leader or strategic consultant.

The mandate was consistent: move from opportunistic growth to structured, scalable execution.

Authority & Pattern Recognition

I've operated inside venture-backed SaaS, private equity and founder-led growth companies, and mid-market revenue teams navigating inflection points.

Across these environments, I've:

  • Rebuilt sales processes that were founder-dependent into predictable revenue generating motions
  • Installed forecasting discipline where none existed or redefined forecasting culture for improved forecast accuracy
  • Restructured compensation and role clarity to recruit, and retain A-players and Quota crushers.
  • Helped first-time VPs transition from top performer to leader
  • Served as acting CRO during leadership gaps or companies moving upmarket
  • Aligned sales, marketing, and customer success around shared metrics to decrease churn, and improve net revenue retention

The value isn't theory. It's pattern recognition.

Seeing the inflection point early. Knowing which lever matters most. Installing structure before chaos compounds.

Why It Works

Most companies at $1–15M ARR don't lack effort. They lack alignment, structure, and systems that work.

When structure increases:

  • Forecasts become credible
  • Managers coach with consistency
  • Reps execute with confidence
  • Growth becomes intentional

That's the difference between momentum and scalability.

Is my company a good fit?

Depends. My focus is on early stage, private, venture or PE backed companies that need more structure or a revised GTM plan for repeatable growth and scale. The companies I usually work with are doing anywhere between $1M - $15M ARR, and have under 250 employees.

How much does it cost?

I have several different packages and offerings we can talk about. From a 30 Day Sprint, 90 Day GTM Build, to fully embedded leadership. Packages start at only $9k and grow from there depending on our scope. I offer a free 30 min consultation for us to discuss a potential partnership. Click "Work With Me" below to schedule a free introductory call.

I need help right now. How soon can we get started?

Onboarding queue and new projects can be anywhere from 2 weeks to 2 months. Fortunately, I've assembled a team of Revenue Advisors to help me scale- so we most likely can get started relatively soon. Please reach out!