The Delegation Cliff
The moment a founder steps back from a deal, the deal slows down. That's not a rep problem. That's a process problem with a price tag.
Build Systems. Scale Revenue.
Grant Hanson — Founder & Fractional CRO
Founders don't have a sales problem. They have a systems problem.
Every week without a repeatable process is revenue you don't get back.
The cost of doing nothing is higher than you think.
The Invisible Pipeline Problem
The pipeline looks full. The forecast is fiction. Unqualified deals sit in CRM for months while real opportunities get ignored.
The Premature Headcount Bet
Hiring more people before fixing the process doesn't scale revenue. It scales the chaos.
This is who we work with.
B2B founders and revenue leaders ready to build something repeatable
- You've grown, maybe significantly, but the sales motion isn't documented or scalable yet
- You're about to hire a sales leader, or just did, and want the foundation in place first
- You have pipeline but no real system behind how it moves, closes, or gets forecasted
The ceiling isn't the market or the product.
It's the absence of a repeatable system underneath the revenue.
Deals fall through the cracks
Because no one owns the process
Pipeline feels full
But nothing is actually moving
Instincts are the bottleneck
The instincts that closed the first deals are now what's holding you back
The window is now. Here's why.
The Hiring Trap
VP of Sales tenure in tech averages 12 to 19 months. The leader isn't usually the problem. The missing foundation is.
The AI Reality
AI accelerates what exists. If what exists is guesswork, AI makes the guessing faster.
Your Inflection Point
There's pipeline in your CRM right now that isn't moving because the process isn't there. Every week that goes unfixed is revenue you don't get back.
This is what we do.
Stretch VP helps founder-led B2B SaaS companies struggling with inconsistent growth build a predictable revenue engine through aligned GTM strategy, scalable sales systems, and hands-on sales leadership.
Pipeline That Moves
Pipeline that moves with consistency
Deals That Close
Deals that close with discipline
Revenue You Can Forecast
Revenue you can forecast with confidence
A proven framework behind every engagement.
The EDGE Framework guides B2B companies through systematic go-to-market evolution, from initial assessment to operational excellence.
Evaluate
Full diagnostic of current state using the EDGE Framework and MPST components
Define
Future state design and decisions on systems, roles, and strategy to support scale
Guide
Align, build, and implement priorities across the org. This is where strategy meets execution.
Enable
Operationalize and reinforce systems with transparency, cadence, coaching, and discipline.
Why Stretch VP.
Built From Scratch, Multiple Times
I've built the revenue foundation from scratch at multiple companies, operated the system, and know exactly what it takes to make revenue repeatable.
Execution, Not Just Advice
Pipeline reviews, deal strategy, rep coaching, closing support. Not a playbook dropped in a folder. An experienced leader who builds systems and scales revenue.
Senior Leadership Without the Risk
You get senior revenue leadership without a $400K OTE, a six-month ramp, and the risk of a bad hire at exactly the wrong time.
We meet you where you are.
30-DAY SPRINT
Runway
GTM Diagnostic and clarity sprint to understand what's working, what's not, and what to focus on first, and what comes next. Includes Diagnostic Snapshot.
Starts at $9K
60-90 DAY BUILD
Airborn
Everything in Runway, plus: kickoff workshop, full GTM Assessment and strategic roadmap, EDGE system design + build to create structure, process, and repeatable execution.
Contact Us
MONTHLY
Co-Pilot
Embedded leadership to guide, coach, and scale installed playbooks, process, and systems for revenue growth.
Contact Us
MONTHLY
Custom Advisory
Not ready for a full engagement? Start here. Strategy calls, pipeline reviews, deal coaching, and on-demand access.
Starting at $3K/mo
Additional services: GTM Pulse Report / GTM OS Workshops / Playbook Builds / ACES Hiring Matrix & Recruiting Support / Coach Loop Cadence
What working together looks like.
STEP 1
Discovery Call
- 30 Min Free Consultation Call
- We map your current state - to ideal future state
- Identify biggest gaps and opportunities
STEP 2
Four paths forward depending on where you are
- Need clarity, and a roadmap of priorities first? Start with Runway.
- Ready to build, and start executing? Go straight to Airborn.
- Need ongoing embedded leadership? Co-Pilot keeps the momentum going.
- Want to start at your own pace? Custom Advisory gets you access to Senior level insights and expertise.
Trusted by founders and revenue leaders.
"Stretch VP's GTM Pulse is valuable for me as a leader. I've leaned on this to help prioritize our rep onboarding, enablement, and focus for the year. We've already started to see positive results."
"The GTM strategy and revenue model Grant put together for us was crucial in our launch. We've leveraged this to focus our ICP, build a qualified pipeline, and set a foundation for years to come."
"Grant's ability to quickly spot gaps in deals and coach reps through close is second to none. I've called on Stretch VP to advise on multiple portfolio companies and will continue to do so."
Some of the companies I've worked with or led
- People.ai
- LivePerson
- Knowde
- Loyal Companies
- LinkTrust
- Airship
- Tasklogix360
- Redrock Media
- DOMO
- MINDWISE
What success looks like.
Pipeline Velocity
Pipeline that moves with consistency and velocity
Win Rates Improve
Win rates and close rates that improve with coaching and process
Defensible Forecast
A forecast you can stand behind in front of your board or investors
Scalable Without You
A sales process that your team can run, repeat, and scale without you
The longer you wait, the more it costs.
Pipeline is leaking right now
Every week without a system is pipeline leaking through the cracks
Your next hire's success depends on this
The next hire you make will succeed or fail based on what's underneath them
The time is now
The best time to build the system was last quarter. The second best time is now.
Let's build something scalable.
Book a free consultation to discuss how we can help.
Or start with a free GTM Diagnostic Preview to get a glimpse into how we work.
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